Rocker Jon Bon Jovi is set to become the latest celebrity to inhale the sweet smell of success after signing up to front a new Avon fragrance campaign.

The "Bad Medicine" singer, 50, will star in ads for both "Unplugged for Her" and "Unplugged for Him," which will hit stores later this year.

The women's fragrance is a floral oriental perfume, while the men's has a woody musk aroma.