News

Hershey to launch first new candy in 30 years

Hershey to launch first new candy in 30 years

NEW CANDY: The company is launching a new candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. Photo: Associated Press

By Dave Warner

PHILADELPHIA (Reuters) – Candy is dandy for The Hershey Co., which on Thursday said it is launching a soft caramel creme candy that is its first new brand in the United States in 30 years.

The candy, named Lancaster, will be available in January and come in three flavors – caramel, vanilla and caramel, and vanilla and raspberry – the Hershey, Pennsylvania-based company said.

“You can really sink your teeth into it, but it is not very sticky on your teeth,” said Steven Schiller, the company’s senior vice president for sweets and refreshment, using the words “soft” and “meaty” to describe the new product.

Its name stems from the company’s history. Founder Milton Hershey’s original confection company was called the Lancaster Caramel Co.

“The introduction of the Lancaster brand marks a significant milestone for the Hershey Co, as it’s the first time the company has launched a new brand that is not a brand extension or acquisition in the last 30 years,” the company said in a statement.

Hershey, the biggest chocolate maker in North America, makes popular sweets such as Hershey’s Kisses, Reese’s Peanut Butter Cups, Almond Joy, Good & Plenty, Kit Kat wafers, Milk Duds, Heath toffee bars, Twizzlers and Jolly Rancher hard candy.

Introduction of the new brand marks a company focus on product innovation, said Erin Lash, a Morningstar equities analyst who follows Hershey.

“They are looking to grow,” she said. Hershey is aiming to increase sales by nearly 50 percent, to $10 billion annually, by 2017, she said.

The company said it launched the Lancaster brand in China earlier this year.

Recent Headlines

in Entertainment

The best April Fools’ Day pranks by companies

Fresh
pacmanmaps

Google Panda, the Samsung smart knife, and more: Because even corporate America likes to pull one over on us.

in Music, Entertainment

Rihanna isn’t dating Leonardo DiCaprio … she swears

rihanna

The "Diamonds" hitmaker and the actor have been spotted at several events together, but she swears she's "too busy" to date.

in Sports, Viral Videos

WATCH: Puppies predict the Final Four

16-overlay

It's a totally unscientific, but completely adorable, way to predict the winner of the NCAA Men's Basketball Championship.

in Entertainment

Mark Wahlberg plans movie about Boston Marathon bombing

bostonbomber

The Massachusetts-born actor is set to produce a movie based on the horrific 2013 attacks.

in National

The latest developments on ‘religious-objection’ laws

arkansasreligiousobjections

Indiana's new religious-objections law has sparked fears that it could allow discrimination.