News

Hershey to launch first new candy in 30 years

Hershey to launch first new candy in 30 years

NEW CANDY: The company is launching a new candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. Photo: Associated Press

By Dave Warner

PHILADELPHIA (Reuters) – Candy is dandy for The Hershey Co., which on Thursday said it is launching a soft caramel creme candy that is its first new brand in the United States in 30 years.

The candy, named Lancaster, will be available in January and come in three flavors – caramel, vanilla and caramel, and vanilla and raspberry – the Hershey, Pennsylvania-based company said.

“You can really sink your teeth into it, but it is not very sticky on your teeth,” said Steven Schiller, the company’s senior vice president for sweets and refreshment, using the words “soft” and “meaty” to describe the new product.

Its name stems from the company’s history. Founder Milton Hershey’s original confection company was called the Lancaster Caramel Co.

“The introduction of the Lancaster brand marks a significant milestone for the Hershey Co, as it’s the first time the company has launched a new brand that is not a brand extension or acquisition in the last 30 years,” the company said in a statement.

Hershey, the biggest chocolate maker in North America, makes popular sweets such as Hershey’s Kisses, Reese’s Peanut Butter Cups, Almond Joy, Good & Plenty, Kit Kat wafers, Milk Duds, Heath toffee bars, Twizzlers and Jolly Rancher hard candy.

Introduction of the new brand marks a company focus on product innovation, said Erin Lash, a Morningstar equities analyst who follows Hershey.

“They are looking to grow,” she said. Hershey is aiming to increase sales by nearly 50 percent, to $10 billion annually, by 2017, she said.

The company said it launched the Lancaster brand in China earlier this year.

Recent Headlines

in Local, Local Sports

Mariners game moved to KGMI due to windstorm/power outages

A Seattle Mariners batting helmet is seen before a spring exhibition baseball game against the Chicago White Sox Monday, March 24, 2014, in Peoria, Ariz.

Today's Mariners vs. White Sox game will be heard on KGMI 790AM. First pitch is scheduled for 4:10pm.

in Local

The latest on Whatcom County winds

A car crushed by a tree on Lakeway (Photo: Courtesy Dick Donahue)

KGMI News Reporting WHATCOM COUNTY, Wash. – High winds continue to ravage Whatcom County. Here’s what we know so far, as…

in Local Sports

Langhorne leads Seattle Storm past San Antonio Stars

seattle storm logo

Crystal Langhorne had 22 points and 10 rebounds for her first double-double of the season and the Seattle Storm beat the San Antonio Stars on Friday night.

in Local Sports

Seahawk starters expected to see extensive action against Chargers

seahawkschargers

The majority of Seattle's starters will play the entire first half and into the third quarter, coach Pete Carroll said. Coverage begins at 3 p.m. Saturday on KPUG 1170.

in Local Sports

Seager, Gutierrez homer, Walker goes 6 1-3 in M’s win

Seattle Mariners' Kyle Seager, right, is congratulated by teammates after hitting a solo home run off Oakland Athletics pitcher Jon Lester during the seventh inning of a baseball game in Oakland, Calif., Wednesday, Sept. 3, 2014. The Mariners won 2-1.

Kyle Seager and Franklin Gutierrez both had three hits and a homer and Taijuan Walker allowed three hits before leaving with an injury the Mariners beat the White Sox on Friday night.