News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

in Sports

Browns not ready to name starting quarterback

Cleveland Browns head coach Mike Pettine watches his team during the first half of an NFL preseason football game against the Washington Redskins Monday, Aug. 18, 2014, in Landover, Md.

Browns coach Mike Pettine's decision became tougher after Hoyer and Manziel played poorly in an exhibition loss at Washington on Monday night.

in Local Sports

Iwakuma fans season-high 11, Mariners top Phillies 

Seattle Mariners starting pitcher Hisashi Iwakuma throws during the first inning of a baseball game against the Kansas City Royals, Friday, June 20, 2014, in Kansas City, Mo.

Hisashi Iwakuma pitches a gem and Kyle Seager homered to lead the Seattle Mariners to a victory over the Phillies on Tuesday night.

in Sports

NY Islanders owner announces sale

FILE - This is an Oct. 24, 2012, file photo, showing New York Islanders owner Charles Wang addressing the media during a press conference at Brooklyn's Barclays Center. The New York Islanders have announced that the team is being sold to a former Washington Capitals co-owner and a London-based investor. In a statement Tuesday, Aug. 19, 2014, the team says a group led by former Capitals co-owner Jon Ledecky and investor Scott Malkin has reached an agreement to buy a "substantial" minority interest in the team.

The New York Islanders have announced that the team is being sold to a former Washington Capitals co-owner and a London-based investor.

in Sports

Veteran NBA ref Bavetta retires after 39 years

FILE - In this April 2, 2014, file photo, official Dick Bavetta watches during a free throwt during the second half of an NBA basketball game between the New York Knicks and the Brooklyn Nets in New York. Bavetta is retiring after a 39-year career in which he never missed an assignment. NBA president Rod Thorn says Tuesday, Aug. 19, 2014, in a statement that the league is "grateful for his contributions to our league, and we wish him the best as he enjoys his well-earned retirement."

NBA referee Dick Bavetta is retiring after a 39-year career in which he never missed an assignment.

in Sports

Gibbs hires Carl Edwards and Daniel Suarez

Joe Gibbs, right, speaks as drivers Daniel Suarez, left, Carl Edwards, second from left, and J.D. Gibbs, second from right, laugh during a news conference at Joe Gibbs Racing's headquarters in Huntersville, N.C., Tuesday, Aug. 19, 2014. Joe Gibbs Racing has hired Carl Edwards to drive a new fourth Sprint Cup car in 2015 and Daniel Suarez will drive in the Nationwide series.

Joe Gibbs Racing has hired Carl Edwards to drive a new fourth Sprint Cup car in 2015.