News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

in Entertainment

This weekend in entertainment history

Fresh
studio54

A look back at some of Hollywood's most memorable headlines.

in Local Sports

Hernandez dominant, Cruz goes deep as M’s beat Twins 2-0

Seattle Mariners starting pitcher Felix Hernandez throws during the first inning of a baseball game against the Tampa Bay Rays Sunday, June 8, 2014, in St. Petersburg, Fla. The Mariners won 5-0.

Felix Hernandez tossed a five-hitter for his first complete game victory since August 2012, and Nelson Cruz gave him all the offense he needed with his major league leading ninth home run as the Seattle Mariners beat the Minnesota Twins 2-0 on Friday night.

in Sports

Harden, Howard lead Rockets to 130-128 win, 3-0 lead on Mavs

File Photo: James Harden at the NBA 2K15 Launch Celebration held at the Standard
Credit :	Derrick Salters/WENN.com

Monta Ellis missed a potential tying jumper just before the buzzer, leaving Dallas to face a fourth straight year without winning a postseason series since taking the franchise's first championship.

in Local Sports

Golf: WWU men are No.10 seed from West in NCAA II Regional

Golf

Vikings have gone to regionals every year since joining NCAA. Regional play begins Monday, May 4, at Vallejo, Calif

in Sports

Former Olympic champion Bruce Jenner: My brain is more female than male

Photo Credit: Associated Press

Jenner spoke in a long-awaited interview televised Friday with ABC's Diane Sawyer saying that he has always been confused about his gender identity.