News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

in Sports

This week’s top sports shots

Fresh
AP491836413688

A look at some of the biggest hits and best scores this week in sports.

in National

Virgin Galactic spaceship crashes during test flight

Fresh
virgin

A passenger spaceship being developed by Richard Branson’s Virgin Galactic has crashed.

in Entertainment

Coming soon: The Mustache Hall of Fame

Fresh
burtreynolds

There are halls of fame for everything from baseball to rock 'n' roll, so why not those with a hairy upper lip?

in Sports

This weekend’s sports schedule

mississippi

A complete look at this weekend's sports schedule.

in National

Making headlines this week

AP15711298271

A look back on some of the biggest newsmakers this week.