News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

in Entertainment

Today in entertainment history: Dec 22

pearljam

A look at the Hollywood headlines that made history.

in Local Sports

Wilson, Seahawks close in on NFC West title

Seattle Seahawks quarterback Russell Wilson (3) looks to pass as Marshawn Lynch (24) blocks against the Arizona Cardinals during the first half of an NFL football game, Thursday, Oct. 17, 2013, in Glendale, Ariz.

The streaking Seahawks closed in on another NFC West title with a 35-6 romp over the Arizona Cardinals on Sunday night.

in Local Sports

Washington St beats San Jose St

Washington State guard Que Johnson (32) attempts 3-point shot against Idaho State during the first half of an NCAA college basketball game on Friday, Nov. 21, 2014, at Beasley Coliseum in Pullman, Wash. Washington State won 80-68.

Josh Hawkinson scored 25 points and grabbed 13 rebounds Sunday as Washington State defeated short-handed San Jose State 82-53.

in Sports

Documents: QB Winston cleared in conduct hearing

Florida State quarterback Jameis Winston throws a pass during the first half of an NCAA college football game against Florida in Tallahassee, Fla., Saturday, Nov. 29, 2014.

Documents obtained by The Associated Press show that Florida State quarterback Jameis Winston has been cleared of the allegations he faced at a student code of conduct hearing this month.

in Sports

NFL playoffs rounding into shape & week 16 scoreboard

Dallas Cowboys running back DeMarco Murray (29) takes the hand off from quarterback Tony Romo (9) during the first half of an NFL football game against the Houston Texans, Sunday, Oct. 5, 2014, in Arlington, Texas.

All the scores from week 16 in the NFL.