News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

in Entertainment

This weekend in entertainment history

seinfeld

A look back on some of Hollywood's most memorable headlines.

in Local Sports

State prep sports roundup

Fresh
kpug prep high school

Friday's results from the softball, tennis and track & field state tournaments.

in Sports

Game 7 showdown in West finals welcomed by Ducks, Blackhawks

Fresh
Chicago Blackhawks center Brad Richards (91) waits for linesman Jean Morin, left, to release the puck in a face-off against Anaheim Ducks center Nate Thompson during the first period of an NHL hockey game in Anaheim, Calif., Saturday, Jan. 31, 2015.

One year after the Anaheim Ducks and the Chicago Blackhawks both exited the playoffs with a loss in a seventh game, they're facing off in Game 7 of the Western Conference finals on tonight at Honda Center.

in Sports

Lightning strike: Tampa Bay beats Rangers, will play for Cup

Tampa Bay Lightning center Tyler Johnson (9) and New York Rangers defenseman Ryan McDonagh (27) battle for the puck during the second period of Game 4 of the Eastern Conference final during the NHL hockey Stanley Cup playoffs in Tampa, Fla., Friday, May 22, 2015. The Rangers won 5-1.

The Tampa Bay Lightning will play for the Stanley Cup, winning their third straight game at Madison Square Garden 2-0 on Friday night to beat the New York Rangers in the Eastern Conference finals in seven games.

in Local Sports

Walker, Smith lead Mariners to 2-1 win over Indians

Seattle Mariners starting pitcher Taijuan Walker in action against the San Diego Padres in a baseball game Wednesday, May 13, 2015, in Seattle.

Taijuan Walker allowed two hits over eight strong innings, Seth Smith hit a two-run homer, and the Seattle Mariners beat the Cleveland Indians 2-1 Friday night.