News

Ronald McDonald is ready for his selfie

Ronald McDonald is ready for his selfie

RONALD MCDONALD:A man dressed as Ronald McDonald throws out the ceremonial first pitch before a spring exhibition baseball game between the Texas Rangers and the Kansas City Royals, Saturday, March 22, in Surprise, Ariz. Photo: Associated Press/Darron Cummings

NEW YORK (AP) — Ronald McDonald has a new outfit, and he’s ready for selfie.

McDonald’s said its famous spokesclown will take an active role on social media for the first time, using the hashtag (hash)ronaldmcdonald. The move marks a turnaround from recent years, when the red-haired mascot faded to the background as McDonald’s came under criticism for using him to market to children.

But the world’s biggest hamburger chain seems ready to give its clown a higher-profile role as it works to boost weak sales.

Without providing details, the company says Ronald McDonald will “take an active role” on its social media channels. It says the clown will also begin appearing in TV ads later this year wearing new clothes, including yellow cargo pants and a red-and-white striped ruby shirt.

Recent Headlines

in Entertainment

Today in entertainment history: Jan. 29

oprah

A look at some of the Hollywood headlines that went down in history.

in Local Sports

Stanford eases past short-handed Washington

Stanford head coach Johnny Dawkins yells to his team during the first half of an NCAA college basketball game against DePaul on Saturday, Nov. 30, 2014, in Rosemont, Ill.

Anthony Brown scored 23 points and Stanford took advantage of Washington's depleted inside game for an 84-74 victory Wednesday night.

in Local Sports

Full health: Entire Seattle roster participates in practice

seattle seahawks logo generic

All-Pros Earl Thomas and Richard Sherman were full participants as the Seattle Seahawks held their first full Super Bowl practice of the week.

in Local

Whatcom County city changes name before Super Bowl

seattle seahawks 12th man flag flying

Welcome to beautiful “12-dale” Washington

in Local

Ferndale woman dies in Everett hit and run

police lights

A Whatcom County woman is dead after a car hit her south of Everett