News

Ronald McDonald is ready for his selfie

Ronald McDonald is ready for his selfie

RONALD MCDONALD:A man dressed as Ronald McDonald throws out the ceremonial first pitch before a spring exhibition baseball game between the Texas Rangers and the Kansas City Royals, Saturday, March 22, in Surprise, Ariz. Photo: Associated Press/Darron Cummings

NEW YORK (AP) — Ronald McDonald has a new outfit, and he’s ready for selfie.

McDonald’s said its famous spokesclown will take an active role on social media for the first time, using the hashtag (hash)ronaldmcdonald. The move marks a turnaround from recent years, when the red-haired mascot faded to the background as McDonald’s came under criticism for using him to market to children.

But the world’s biggest hamburger chain seems ready to give its clown a higher-profile role as it works to boost weak sales.

Without providing details, the company says Ronald McDonald will “take an active role” on its social media channels. It says the clown will also begin appearing in TV ads later this year wearing new clothes, including yellow cargo pants and a red-and-white striped ruby shirt.

Recent Headlines

2 hours ago in Entertainment

Alicia Vikander to play Lara Croft in ‘Tomb Raider’ reboot

Fresh
vikanderREUTERS

The Swedish Oscar winner follows in the footsteps of Angelina Jolie to play the famed adventurer.

2 hours ago in Sports

Reigning NL batting champ banned 80 games for doping

marlinsdeeREUTERS

Dee Gordon of the Miami Marlins was suspended 80 games without pay after testing positive for a performance-enhancing substance, Major League Baseball said.

3 hours ago in Entertainment

‘Angry Birds,’ apps to go hand-in-hand at the movies

21-overlay-15

Creators of the upcoming "The Angry Birds Movie" movie will ask audiences to whip out their phones during the end credits and point them at the screen.

5 hours ago in Entertainment

‘Fast & Furious 8’ revs up for historic Cuba shoot

FastCuba575123770627

Director F. Gary Gray has turned the key on the "Fast 8" production in Havana, making movie history by becoming the first filmmaker to shoot a major Hollywood project in Cuba in over 50 years.

6 hours ago in National

Teen pregnancies hit historic low

sexed296416402183

The annual survey shows the continuation of a downward trend that began in 2006 and continued through 2014, the latest year of complete data, when nearly 250,000 babies were born to girls and women aged 15 to 19.