News

McDonald’s new ‘Happy’ mascot dubbed McScary on social media

McDonald’s new ‘Happy’ mascot dubbed McScary on social media

McDONALD'S:In response to the criticism on social media, McDonald's spokeswoman Lisa McComb noted that since 2009, the character has been "loved and well-received by children and families in Latin America and Europe." Photo: Associated Press

By Mary Wisniewski

CHICAGO (Reuters) – McDonald’s restaurant chain says its new “Happy” mascot will bring “fun and excitement” to its children’s meals, but social media contend the toothy, red box-shaped character will have the opposite effect.

Twitter responses to McDonald’s mascot announcement on Monday complain that the animated red Happy Meal box, with its cavernous dark mouth and rows of large white teeth, is scary and will bring children nightmares instead of joy. “It’s the meal that eats you,” said one comment. Another said, “I didn’t want to sleep tonight anyways, it’s cool.”

The character will be introduced nationwide on Friday. Oak Brook, Illinois-based McDonald’s said in a statement that it will encourage kids to enjoy healthy food choices, like fruit, vegetables and low-fat dairy.

In response to the criticism on social media, McDonald’s spokeswoman Lisa McComb noted that since 2009, the character has been “loved and well-received by children and families in Latin America and Europe.”

“Social media is a great place to have a conversation and express an opinion, but not all comments reflect the broader view,” McComb said in an email on Tuesday.

The mascot announcement comes on the heels of the chain’s efforts to rebrand its popular “spokesclown,” Ronald McDonald.

The restaurant chain, which has its annual shareholders’ meeting on Thursday, has often been the focus of criticism over the fast-food industry’s penchant for offering indulgent, high-calorie food. In recent years, the U.S. food industry in general has faced government and consumer pressure to address the global obesity epidemic.

In March 2012, McDonald’s started automatically including apple slices and a kid-size fry in every Happy Meal and Mighty Kids Meal. This July, McDonald’s will also start introducing “Go-GURT” low-fat strawberry yogurt to children’s meals.

(Reporting by Mary Wisniewski; editing by Gunna Dickson)

Recent Headlines

in Sports

Chicago Bulls fire coach Tom Thibodeau, cite lack of trust

Fresh
Chicago Bulls head coach Tom Thibodeau reacts during the second half of Game 1 against the Cleveland Cavaliers in a second-round NBA basketball playoff series Monday, May 4, 2015, in Cleveland. The Bulls won 99-92.

Fired Chicago Bulls coach Tom Thibodeau has thanked the Bulls and the city and says he looks forward to future opportunities.

in Sports

Broncos left tackle Clady tears ACL, likely out for season

Fresh
Denver Broncos offensive tackle Ryan Clady (78) smiles on the sideline during the fourth quarter of an NFL football game against the Oakland Raiders in Oakland, Calif., Sunday, Nov. 9, 2014. The Broncos won 41-17.

Broncos left tackle Ryan Clady has torn his left ACL and will likely miss the season, leaving Denver to search for someone to protect Peyton Manning's blind side.

in Entertainment

‘Scary Lucy’ is getting a facelift

24-overlay5

The Lucille Ball statue that haunted a New York town is finally going to be replaced.

in Sports, Viral Videos

Watch Steph Curry’s adorable daughter steal the post-game presser – again

11-overlay8

Riley Curry is the hottest sports baby in the game right now.