News

McDonald’s new ‘Happy’ mascot dubbed McScary on social media

McDonald’s new ‘Happy’ mascot dubbed McScary on social media

McDONALD'S:In response to the criticism on social media, McDonald's spokeswoman Lisa McComb noted that since 2009, the character has been "loved and well-received by children and families in Latin America and Europe." Photo: Associated Press

By Mary Wisniewski

CHICAGO (Reuters) – McDonald’s restaurant chain says its new “Happy” mascot will bring “fun and excitement” to its children’s meals, but social media contend the toothy, red box-shaped character will have the opposite effect.

Twitter responses to McDonald’s mascot announcement on Monday complain that the animated red Happy Meal box, with its cavernous dark mouth and rows of large white teeth, is scary and will bring children nightmares instead of joy. “It’s the meal that eats you,” said one comment. Another said, “I didn’t want to sleep tonight anyways, it’s cool.”

The character will be introduced nationwide on Friday. Oak Brook, Illinois-based McDonald’s said in a statement that it will encourage kids to enjoy healthy food choices, like fruit, vegetables and low-fat dairy.

In response to the criticism on social media, McDonald’s spokeswoman Lisa McComb noted that since 2009, the character has been “loved and well-received by children and families in Latin America and Europe.”

“Social media is a great place to have a conversation and express an opinion, but not all comments reflect the broader view,” McComb said in an email on Tuesday.

The mascot announcement comes on the heels of the chain’s efforts to rebrand its popular “spokesclown,” Ronald McDonald.

The restaurant chain, which has its annual shareholders’ meeting on Thursday, has often been the focus of criticism over the fast-food industry’s penchant for offering indulgent, high-calorie food. In recent years, the U.S. food industry in general has faced government and consumer pressure to address the global obesity epidemic.

In March 2012, McDonald’s started automatically including apple slices and a kid-size fry in every Happy Meal and Mighty Kids Meal. This July, McDonald’s will also start introducing “Go-GURT” low-fat strawberry yogurt to children’s meals.

(Reporting by Mary Wisniewski; editing by Gunna Dickson)

Recent Headlines

in Sports

Gonzaga headed to Elite Eight for 1st time since 1999

Fresh
Gonzaga head coach Mark Few watches during a practice session for a college basketball regional semifinal game in the NCAA Tournament Thursday, March 26, 2015, in Houston. Gonzaga plays UCLA on Friday, March 27, 2015.

Przemek Karnowski had 18 points and nine rebounds

in National

Amanda Knox murder conviction overturned

FILE - In this Jan. 31, 2014, file photo, Amanda Knox prepares to leave the set following a television interview in New York. Knox is engaged to Colin Sutherland, a musician who recently moved to Seattle from New York, a person close to the Knox family confirmed for The Associated Press. Knox’s murder conviction in the 2007 stabbing of her roommate has been reinstated by an Italian court, but the former college exchange student maintains her innocence and vows she won’t willingly go back to Italy. Both Knox and Sutherland are 27. No wedding date had been set.

Italy's highest court has overturned the murder conviction against Amanda Knox, bringing to a definitive end the high-profile case.

in Local Sports

WWU’s Paul and Orem named GNAC co-Golfers of the Week

western washington logo generic copy/wwu

Viking teammates tie for 21st at Cal State Monterey Bay Invitational

in Sports

Vikings, Titans and Panthers sign players

NFL logo on the field before an NFL football game between the Detroit Lions and the New England Patriots in Detroit, Thursday, Aug. 22, 2013.

The Minnesota Vikings and veteran cornerback Terence Newman, free agent wide receiver Jarrett Boykin has signed with Carolina, and the Titans have signed cornerback Brandon Harris.

in National

Time for Iran to make tough decisions in nuclear talks

In this March 26, 2015, photo, Iranian Foreign Minister Mohammad Javad Zarif, center, leaves a meeting with U.S. Secretary of State John Kerry and other U.S. officials at a hotel in Lausanne, Switzerland. U.S. and Iranian diplomats gather at a Baroque palace in Europe, a historic nuclear agreement within reach. Over Iraq’s deserts, their militaries fight a common foe. Leaders in Washington and Tehran, capitals once a million miles from each other in ideological terms, wrestle for the first time in decades with the notion of a rapprochement.

Six world powers and Iran move closer to a deal, but there are still major disagreements.