News

McDonald’s new ‘Happy’ mascot dubbed McScary on social media

McDonald’s new ‘Happy’ mascot dubbed McScary on social media

McDONALD'S:In response to the criticism on social media, McDonald's spokeswoman Lisa McComb noted that since 2009, the character has been "loved and well-received by children and families in Latin America and Europe." Photo: Associated Press

By Mary Wisniewski

CHICAGO (Reuters) – McDonald’s restaurant chain says its new “Happy” mascot will bring “fun and excitement” to its children’s meals, but social media contend the toothy, red box-shaped character will have the opposite effect.

Twitter responses to McDonald’s mascot announcement on Monday complain that the animated red Happy Meal box, with its cavernous dark mouth and rows of large white teeth, is scary and will bring children nightmares instead of joy. “It’s the meal that eats you,” said one comment. Another said, “I didn’t want to sleep tonight anyways, it’s cool.”

The character will be introduced nationwide on Friday. Oak Brook, Illinois-based McDonald’s said in a statement that it will encourage kids to enjoy healthy food choices, like fruit, vegetables and low-fat dairy.

In response to the criticism on social media, McDonald’s spokeswoman Lisa McComb noted that since 2009, the character has been “loved and well-received by children and families in Latin America and Europe.”

“Social media is a great place to have a conversation and express an opinion, but not all comments reflect the broader view,” McComb said in an email on Tuesday.

The mascot announcement comes on the heels of the chain’s efforts to rebrand its popular “spokesclown,” Ronald McDonald.

The restaurant chain, which has its annual shareholders’ meeting on Thursday, has often been the focus of criticism over the fast-food industry’s penchant for offering indulgent, high-calorie food. In recent years, the U.S. food industry in general has faced government and consumer pressure to address the global obesity epidemic.

In March 2012, McDonald’s started automatically including apple slices and a kid-size fry in every Happy Meal and Mighty Kids Meal. This July, McDonald’s will also start introducing “Go-GURT” low-fat strawberry yogurt to children’s meals.

(Reporting by Mary Wisniewski; editing by Gunna Dickson)

Recent Headlines

in Local Sports

Lynch gives most extensive answers of Super Bowl week

Fresh
Seattle Seahawks' Marshawn Lynch answers a question during an interview for NFL Super Bowl XLIX football game, Thursday, Jan. 29, 2015, in Phoenix. The Seahawks play the New England Patriots in Super Bowl XLIX on Sunday, Feb. 1, 2015.

After a couple of days of giving only scripted answers, Seattle Seahawks running back Marshawn Lynch had his most extensive comments of Super Bowl week. Despite this, his "Beast Mode" gear is flying off the shelves.

in Local Sports

Seattle signs C John Baker to minor-league deal

Fresh
seattle mariners logo generic

The Seattle Mariners have signed catcher John Baker to a minor-league deal with an invite to spring training.

in Local Sports

Hawks miffed about HGH tests

Fresh
Seattle Seahawks' Earl Thomas answers a question at a news conference for NFL Super Bowl XLIX football game, Wednesday, Jan. 28, 2015, in Phoenix. The Seahawks play the New England Patriots in Super Bowl XLIX on Sunday, Feb. 1, 2015.

According to an ESPN.com report, Seattle Seahawks' safety Earl Thomas and other players were annoyed about the NFL randomly selecting Thomas for HGH testing.

in Sports

Cheapest Super Bowl XLIX tickets more than $8K

Fresh
A woman takes a photo of Roman numerals for Super Bowl XLIX Wednesday, Jan. 28, 2015, in downtown Phoenix. The New England Patriots face the Seattle Seahawks in Super Bowl XLIX on Sunday in Glendale, Ariz.

For the past few years, the Super Bowl has become a lucrative business for ticket brokers

in Local Sports

WWU men host Alaska Anchorage, women on road trip.

Fresh
WWU hoops

The Viking women visit Montana State Billings. The men host Alaska Anchorage, hear coverage on our sister station AM930 KBAI & www.930kbai.com.