News

‘Hello Kitty’ video pulled from YouTube amid racism allegations

‘Hello Kitty’ video pulled from YouTube amid racism allegations

'HELLO KITTY:' YouTube bosses did not take down Hello Kitty, but confirmed to MTV News the promo is not currently available for public viewing. Photo: Associated Press

Avril Lavigne’s new Japanese-themed music video for her song “Hello Kitty” has disappeared from YouTube.com, hours after the pop star came under fire amid allegations the promo features racist stereotypes.

The “Sk8er Boi” hitmaker released the video, in which she prances around on a rooftop, in a candy store and in a sushi bar as four expressionless Asian girls pose as her backing dancers, online on Tuesday, but the playful promo, which exaggerates Japan’s kawaii (cute) culture, didn’t sit well with some fans.

It sparked a backlash and many devotees took to Twitter.com to express their outrage, turning the hashtag #avrilracist into a trending topic.

One user wrote, “Not sure if this Avril Lavigne video is terrible, racist, or terribly racist”, while another tweeted, “Oh Avril, this is literally the worst music I have ever heard. And then you had to go and make it kinda racist. Why.”

Lavigne has yet to comment on the controversy, but the promo has since been removed from YouTube.com.

A representative for the video-sharing website has revealed that YouTube bosses did not take down Hello Kitty, but confirmed to MTV News the promo is not currently available for public viewing.

The video is still available on Lavigne’s website.

Recent Headlines

in Entertainment

Today in entertainment history: July 28

beatles

A look back at the Hollywood headlines that went down in history.

in Local Sports

ESPN to air two hour special from Seahawks training camp

Updated
Seattle Seahawks' Percy Harvin, left, turns upfield after catching a pass from Terrelle Pryor (2) at an NFL football camp practice on Friday, July 25, 2014, in Renton, Wash.

On Tuesday, July 29 ESPN will air a live two-hour SportsCenter special from Seattle Seahawks training camp from the Virginia Mason Athletic Center.

in Sports

Sunday Night Baseball on KPUG: First-place Dodgers complete sweep of Giants

Los Angeles Dodgers logo. Courtesy of Major League Baseball.

Carl Crawford hit an RBI triple to back Hyun-Jin Ryu's third straight victory, and the division-leading Los Angeles Dodgers completed a sweep of the San Francisco Giants with a 4-3 victory Sunday night.

in Sports

LeBron to wear 23 in return with Cavs

Cleveland Cavaliers' LeBron James celebrates during Game 1 in the second round of the NBA basketball playoff series against the Boston Celtics Saturday, May 1, 2010, in Cleveland.

LeBron James tweeted that he would wear 23 again after heading back to the Cavaliers from Miami, where he wore No. 6.

in Sports

Byron Scott confirms he has been hired by Lakers

Cleveland Cavaliers head coach Byron Scott during an NBA basketball game against the Miami Heat Monday, April 15, 2013, in Cleveland.

Byron Scott says "it's a dream come true" to come back and be the new coach of the Los Angeles Lakers.