News

General Mills selling Cheerios with missing ingredients

General Mills selling Cheerios with missing ingredients

TIME FOR BREAKFAST: General Mills Inc said it has stopped using genetically modified ingredients in the popular breakfast cereal Cheerios as the U.S. branded foods manufacturer hopes the move will firm up customer loyalty in the face of growing opposition to such additives. Photo: Reuters

(Reuters) – General Mills Inc said it has stopped using genetically modified ingredients in the popular breakfast cereal Cheerios as the U.S. branded foods manufacturer hopes the move will firm up customer loyalty in the face of growing opposition to such additives.

Many activists and critics have cited studies showing that genetically modified (GM) crops are not safe for people and animals who consume them.

Some activist groups opposing GM food also say the crops create environmental problems by encouraging more use of certain agro chemicals, and consumers should have the right to know what they are buying.

However, General Mills, which also makes Betty Crocker dessert mixes and Yoplait yoghurt, said in a company blog post on Thursday that its decision on ingredients was not driven by safety concerns or pressure from critics.

“It’s not about safety. Biotech seeds, also known as genetically modified seeds, have been approved by global food safety agencies and widely used by farmers in global food crops for almost 20 years,” the General Mills blog said.

The Minneapolis-based company said it has begun using non-GM cornstarch and non-GM sugar in Cheerios, adding that oats, the primary ingredient, is a crop that is not grown from genetically modified seeds.

The company hopes that “consumers may embrace” its decision to move away from GM ingredients.

In November, a Washington state ballot measure that would have required labeling of foods containing GM crops did not win wide approval.

A consortium including General Mills, Nestle USA, PepsiCo, Monsanto,, DuPont and other corporate giants, were key contributors to the roughly $22 million raised to campaign against the bill.

(Reporting by Sakthi Prasad and Sampad Patnaik in Bangalore; Editing by Gopakumar Warrier)

Recent Headlines

in Local Sports

Keuchel’s solid start helps Astros over Mariners 8-3

astros

Dallas Keuchel allowed one run and struck out eight in seven innings to become the American League's first 16-game winner and lead the Houston Astros to 8-3 win over the Seattle Mariners on Monday night.

in Local

Rain means you can now have camp fires in Whatcom County.

camping

The County Fire Marshal’s office modified the burn ban in areas outside cities.

in Local

Drop off of storm debris at Bellingham’s Civic Athletic Complex

IMG_7336

You can take it to the parking lot at the corner of Fraser and Puget Streets.

in Local

Gas is getting cheaper in Bellingham

gas pump

Prices fell 13 cents a gallon in Bellingham in just the last week.

in Local

Shooter’s ex-girlfriend seeks to block release of text messages

texting

Shooter's ex-girlfriend seeks to block release of records