News

General Mills selling Cheerios with missing ingredients

General Mills selling Cheerios with missing ingredients

TIME FOR BREAKFAST: General Mills Inc said it has stopped using genetically modified ingredients in the popular breakfast cereal Cheerios as the U.S. branded foods manufacturer hopes the move will firm up customer loyalty in the face of growing opposition to such additives. Photo: Reuters

(Reuters) – General Mills Inc said it has stopped using genetically modified ingredients in the popular breakfast cereal Cheerios as the U.S. branded foods manufacturer hopes the move will firm up customer loyalty in the face of growing opposition to such additives.

Many activists and critics have cited studies showing that genetically modified (GM) crops are not safe for people and animals who consume them.

Some activist groups opposing GM food also say the crops create environmental problems by encouraging more use of certain agro chemicals, and consumers should have the right to know what they are buying.

However, General Mills, which also makes Betty Crocker dessert mixes and Yoplait yoghurt, said in a company blog post on Thursday that its decision on ingredients was not driven by safety concerns or pressure from critics.

“It’s not about safety. Biotech seeds, also known as genetically modified seeds, have been approved by global food safety agencies and widely used by farmers in global food crops for almost 20 years,” the General Mills blog said.

The Minneapolis-based company said it has begun using non-GM cornstarch and non-GM sugar in Cheerios, adding that oats, the primary ingredient, is a crop that is not grown from genetically modified seeds.

The company hopes that “consumers may embrace” its decision to move away from GM ingredients.

In November, a Washington state ballot measure that would have required labeling of foods containing GM crops did not win wide approval.

A consortium including General Mills, Nestle USA, PepsiCo, Monsanto,, DuPont and other corporate giants, were key contributors to the roughly $22 million raised to campaign against the bill.

(Reporting by Sakthi Prasad and Sampad Patnaik in Bangalore; Editing by Gopakumar Warrier)

Recent Headlines

1 hour ago in Sports

Heat & Spurs open NBA Playoffs with victories

Fresh
Miami Heat's LeBron James goes up to dunk in the first half of an NBA basketball game against the Sacramento Kings, Friday, Dec. 20, 2013, in Miami.

Washington & Portland pull off opening game upsets.

1 hour ago in Sports

NHL Playoffs: Action on the ice heats up

Fresh
PLAYOFFS:St. Louis Blues goalie Ryan Miller, left, and teammate David Backes prepare fore Game 1 of a first-round NHL hockey Stanley Cup playoff series against the Chicago Blackhawks on Thursday, April 17, in St. Louis. PHOTO: ASSOCIATED PRESS/JEFF ROBERSON

Flyers, Bruins even things up...Habs in command

today in Sports

After bombs, Boston Marathon under tight security

Boston Police officer John Quinn walks with, Miller, his bomb detection canine, over the finish line while sweeping the area in preparation for the Boston Marathon, Wednesday, April 16, 2014, in Boston.

More than 100 cameras have been installed along the route in Boston, and 50 or so "observation points" will be set up around the finish line.

yesterday in Entertainment

Today in entertainment history: April 21

dolly

A look at the news making Hollywood headlines in years past.

yesterday in Local Sports

Miami scores 2 in the 8th to sweep Seattle

Miami Marlins manager Mike Redmond (11) looks on in the dugout before a baseball game against the Washington Nationals, Tuesday, April 8, 2014, in Washington.

Adeiny Hechavarria hit a go-ahead sacrifice fly in the eighth inning after an instant replay went in Miami's favor and the Marlins beat the Seattle Mariners 3-2 to complete a three-game sweep.