News

General Mills selling Cheerios with missing ingredients

General Mills selling Cheerios with missing ingredients

TIME FOR BREAKFAST: General Mills Inc said it has stopped using genetically modified ingredients in the popular breakfast cereal Cheerios as the U.S. branded foods manufacturer hopes the move will firm up customer loyalty in the face of growing opposition to such additives. Photo: Reuters

(Reuters) – General Mills Inc said it has stopped using genetically modified ingredients in the popular breakfast cereal Cheerios as the U.S. branded foods manufacturer hopes the move will firm up customer loyalty in the face of growing opposition to such additives.

Many activists and critics have cited studies showing that genetically modified (GM) crops are not safe for people and animals who consume them.

Some activist groups opposing GM food also say the crops create environmental problems by encouraging more use of certain agro chemicals, and consumers should have the right to know what they are buying.

However, General Mills, which also makes Betty Crocker dessert mixes and Yoplait yoghurt, said in a company blog post on Thursday that its decision on ingredients was not driven by safety concerns or pressure from critics.

“It’s not about safety. Biotech seeds, also known as genetically modified seeds, have been approved by global food safety agencies and widely used by farmers in global food crops for almost 20 years,” the General Mills blog said.

The Minneapolis-based company said it has begun using non-GM cornstarch and non-GM sugar in Cheerios, adding that oats, the primary ingredient, is a crop that is not grown from genetically modified seeds.

The company hopes that “consumers may embrace” its decision to move away from GM ingredients.

In November, a Washington state ballot measure that would have required labeling of foods containing GM crops did not win wide approval.

A consortium including General Mills, Nestle USA, PepsiCo, Monsanto,, DuPont and other corporate giants, were key contributors to the roughly $22 million raised to campaign against the bill.

(Reporting by Sakthi Prasad and Sampad Patnaik in Bangalore; Editing by Gopakumar Warrier)

Recent Headlines

in Sports

Mullin considers turning around St John’s an ‘obligation’

Fresh
Chris Mullin at the New Liberty Theatre in New York. 
Credit :	Joseph Marzullo/Wenn.com

St. John alum returns to coach where he once led his team to Final Four

in Sports

NFL will view photos from Hardy’s domestic violence trial

Fresh
Carolina Panthers defensive end Greg Hardy (76) runs on the the field during player introductions before the start of an NFL football game in Charlotte, NC, Sunday, Dec. 15, 2013.

Suspension possible for newly signed Cowboy

in Local Sports

Seahawks re-sign Tukuafu and Williams

Fresh
Seattle Seahawks fullback Will Tukuafu (46) reacts against the New England Patriots during the second half of NFL Super Bowl XLIX football game Sunday, Feb. 1, 2015, in Glendale, Ariz.

The Seattle Seahawks have re-signed versatile fullback Will Tukuafu and defensive tackle Jesse Williams, who has spent the last two seasons on injured reserve.

in Local

UPDATE: Allegiant gets court order to block pilot strike

Updated
allegiant

Pilots and airline have been in talks since November

in Local Sports

Washington assistant Otzelberger returns to Iowa State

Washington assistant coach T.J. Otzelberger, right, talks with Andrew Andrews at basketball practice Tuesday, Oct. 8, 2013, in Seattle. Head coach Lorenzo Romar spent the offseason retooling Washington after two straight seasons without making the NCAA tournament.

Otzelberger will likely serve as Iowa State's top recruiter